Apsire Partnership Brochure - page 57

This image illustrates the variances in performance of different asset classes over a 10 year period and visually
represents the dangers of chasing past ‘winners’. Whilst the order is based on real percentage returns of asset
classes in each calendar year from 2005 to 2014 (Source:Lipper), this is intended as an illustration only.
Past performance is not a guide to future performance. Spreading your investments across different asset types
(known as diversification) can help to manage exposure to risk by helping to balance out the ups and downs of the
stockmarket, as any poor performance by some investmentsmay be offset by gains in others. Thismay reduce the
overall risk of loss but cannot be guaranteed.
Chasingpastwinners
Highest
return
Lowest
return
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
UKBONDS
UKEQUITIES
UKPROPERTY
COMMODITIES
WORLDEQUITIES
CASH
TRANSPARENCY 04
55
1...,47,48,49,50,51,52,53,54,55,56 58,59,60,61,62,63,64,65,66,67,...76
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